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  • Dixon Chan, Co-Founder of US$6M Funded Burpple says it’s re-focused back to the Web because that’s where it gets most of its new customers

     

    “We Went Back To The Web”

    Dixon Chan, Co-Founder of US$6M Funded Burpple says its re-focused back to the Web because that’s where it gets most of its new customers.

    Hosting a closed door session, Dixon Chan,  co-founder of food review app Burpple, said what many of us in the industry were thinking. Even though Burpple started as an app and is better known as an app, the best strategy for getting new customers is still a web strategy.

    Dixon added, “The thing is, most people still find us on search. We only do SEO and organic now.”

    Dixon was talking about the launch of Burpple 2.0 which will be more web centered. What Burpple is doing is spending on web as one of its core strategies, bringing previously app-only content back onto the web so that is now searchable to those who have yet to download the app.

    The Web Is About Search

    Ok, many of us do not have US $6M to start with an app and go back to a website. But if a startup like Burpple is doing it and they have tons of marketing resources, why not shortcut the process and go back to a web strategy.

    Sticky But Get Stuck

    Why investors like Apps is that it adds an additional level of stickyness once a user downloads an app. It’s there always on their phone. But this also adds an additional level of adoption, with the users deciding to if they should give up that wonderful space on their device.

    Cost wise it more than triples development cost due to having IOS, Android and the server at the back. Compatibility could be a nightmare.

    The bottom line is still, if the solution works in the first place. App or web, nobody is going to use it if it does not work. Think twice about whether your solution warrants your use going that extra step to download it.

     

    Get Your Web Strategy

    Talk to us on how you too can follow in Burpple’s ‘back to web’ strategy and how you can take advantage of the search engine style growth like Burpple.

 


  • Dixon Chan, Co-Founder of US$6M Funded Burpple says it’s re-focused back to the Web because that’s where it gets most of its new customers May 30, 2017 -   “We Went Back To The Web” Dixon Chan, Co-Founder of US$6M Funded Burpple says its re-focused back to the Web because that’s where it gets most of its new customers. Hosting a closed door session, Dixon Chan,  co-founder of food review app Burpple, said what many of us in the industry were thinking. Even […]
  • How a child’s $emit to the parent with Vue.js Works May 13, 2017 - Vue.js is pretty cool and has some cool features. But one confusing feature is called components. Now I hate this technical jargon and it took me 2 hours to figure this out, mainly because of all the confusing Jargon. Why don’t coders speak like real people?   Component I assume you know what a Vue.js […]
  • Get Money From the Gov: Go Digital Programme March 24, 2017 - Singapore wants to go Digital. So shouldn’t you as well? Especially if the Singapore government is willing to invest (pay) you for it. More than $80 million for these programmes and they are willing to cover your business 70% of the costs. http://www.singaporebudget.gov.sg/budget_2017/BudgetSpeech/pb.aspx There’s two programmes 70% Off!  –   CDG – This is more structured […]
  • Karinderia Conversion to PHP 7 February 11, 2017 - I recently had the opportunity to take a look Karinderia and  apply it to our new PHP7 server. Karinderia is a multi-restaurant ordering system built in Yii 1.1.9. It’s very very comprehensive. Tips to Convert to PHP7. Documentation 1/5 Since the code is commercial, tips and coding advice is pretty difficult to come by. Bastikikang […]
  • Loki JS Quick Tutorial January 22, 2017 - Loki JS is a lightweight Javscript based no sql database that you can use in your hybrid apps. This week I messed around a bit, but I was upset that the documentation pretty much sucked, so I wrote some for you.   1. Installing Use the Node Package Manager (NPM) 2. Setup with Browsify So […]
  • Pricing Guides for Online Systems December 27, 2016 - From  Thunderquote Price Guide For Website Development In Singapore (Ecommerce, Mobile Responsive, CMS, WordPress) | ThunderQuote Posted on 23rd December, 2016 by Thunderquote Factors which you need to consider when making a website are: Size of business Rough Budget Competition Review Existing Content Need for a writer Frequency of updates Need for multiple languages Number […]
  • Ditch WordPress and Switch To Yii2 For Speed November 27, 2016 - By now you know that speed kills. Or rather the lack of speed on your website kills your business. Why? Search Ranking Suffer Google hates slow sites. If your website is slow, it’s probably going to rank very poorly in search, meaning customers will not find you on the search. Why wordpress is so slow… […]
  • 3 Reasons Why You Should Use Opencart As Your Ecommerce ShoppingCart November 16, 2016 - #1 You Want Control Some businesses want to control their data and their website their IP. There’s always a ‘what if’ when data is stored somewhere else. There’s also a ‘what if’ the company you are hosting with drops in service and quality or if they start raising prices. If you are using SAAS it […]
  • Gap Between Online and Offline Commerce Is Shrinking November 4, 2016 - Reposted from Hamzah Alsagoff 2016 will see the deepening of several ongoing trends that are shrinking the gap between ecommerce and physical retail. This year, retailers will look to leverage better fulfillment options, local advertising tools, offline attribution and omnichannel tools, as explored in a new eMarketer report, “US Holiday Ecommerce Preview 2016: Mobile to Fuel […]
  • Yii2 + PHP vs Ruby on Rails : When the Ruby Lost Its Shine October 22, 2016 - How the Ruby Lost It’s Shine In order to know why, we need to look at the history. Once upon a time there was Java. The powerful virtual language to work on any platform. Except that there was a catch, it was too big, too powerful to work for web sites that simply served up […]